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Your privacy is important to EA and we take our responsibility of caring for it seriously. This policy describes how Electronic Arts Inc. ("EA") processes the personal information we collect about you when you use our products and services or when you attend live events hosted by or in connection with EA (collectively, "Services" or "EA Services"). In some cases, our subsidiaries may be considered data controllers, either together with EA or by themselves.
The information we collect depends on what Services you use and how you use them.
ⓘ We collect information that you give us directly, such as when you create an EA Account, set up security questions, make purchases, or contact EA Help.
We collect information that you provide us, such as:
ⓘ When you play online, we may collect information about your gaming profile, your gameplay, or your use of social features.
When you use our social features, any text, audio, visual, and/or other electronic communications information that you disclose may be read, copied, collected, or used by other players, and may become publicly available. Please make sure your privacy settings reflect your preferences.
When you play our online games, your in-game profile information, gameplay, and statistics are collected and some may be visible in-game, as well as visible to players outside the game in other EA Services, such as RaceNet. In some of our titles, we may record your gameplay and replay it to other players in-game and/or make it visible to other players outside the game in other EA Services. Leaderboards may also be available to view by other players outside the game in other EA Services. In competitive game modes, we may record your gameplay, and your controller button inputs, and replay these together with your in-game profile information and game statistics to other players in-game and at live EA or partner events.
ⓘ We may collect other information when you use our Services, such as information about your device, hardware and software information, IP address, or browser information.
We may collect other information automatically when you use our Services, such as:
We also may collect and store information locally on your device, using mechanisms like cookies, browser web storage (including HTML 5), and application data caches.
ⓘ We may receive information about you from third parties, such as Sony, Microsoft, Nintendo, Google, mobile platforms, or third-party authenticators that you use to sign in to our Services.
We may receive information about you contained in third-party user accounts when you use EA online Services on or through third-party gaming platforms, such as those listed below. This information is provided to EA as part of establishing or linking an EA Account, which is necessary to access EA’s online services. Your use of EA online Services through these third parties indicates your agreement for the transfer of this information. Examples of information we receive are provided below. We never receive your credit card number or other financial information from these third-parties as part of establishing or linking an EA Account.
Social Gaming Platforms. When you use third-party social gaming platforms (such as Discord or Twitch) and link your EA Account, we may receive information associated with your account on those platforms. Please review the notices presented to you when linking your accounts for details on the information EA receives.
Mobile Platforms. If you play or purchase our games on your mobile device or tablet, we receive information about you from the app stores and other mobile platform providers. This information may include your username or device ID and the fact that you made a purchase, as applicable, but does not include any financial information. Some of our mobile platforms may send information to us that you authorize them to provide. Our mobile games also may request additional personal information from you, such as push notification tokens or contact list, however, we will collect this information only if you provide us with permission.
Other Third Parties
We may receive information from other third parties, like Facebook or Apple Game Center, when you use these services with our games. We may also receive information about you when other players choose to share their contact lists with us or from publicly-available websites.
ⓘ Depending on where you reside, we may rely on different legal bases to process your information.
Our legal basis for processing your personal information varies depending on the type of information we collect, the context in which we collect it, as well as on your country of residence, as indicated when you are setting up your EA Account or, when not signed into an EA Account, your location as determined by your IP address and/or your device registration country.
If you are a resident of the European Economic Area (EEA) or of a jurisdiction where similar legal requirements may apply such as Brazil, Switzerland, and the United Kingdom, we rely on a number of legal bases to process information about you. We will process information about you where we have your consent, where we have a legitimate interest to do so, where the processing is necessary for the performance of a contract with you, and/or where we have a legal obligation to process your information. For example, we typically rely on:
If you are a resident in a territory where our legitimate interests mentioned above are not recognized as a lawful basis under applicable law, we will identify and use other appropriate lawful bases to process your personal information such as contractual necessity or your consent.
ⓘ We use various technologies to deliver and measure the effectiveness of our Services, to serve advertisements, and to enhance your player experience. These technologies include cookies and similar technologies, as well as analytics, advertising, anti-cheat, and anti-fraud technologies.
We and third parties use technologies described below to collect information to deliver our Services.
We may use tracking pixels or clear GIFs to collect information about your use of our Services and your response to our marketing emails. We use Internet log files (which contain technical data such as your IP address) to monitor traffic on our Services, troubleshoot technical problems, detect and prevent fraud, and enforce our User Agreement.
We also use Analytics, Advertising, Anti-Cheat, and Anti-Fraud technologies in our Services. These technologies may utilize the same cookies or similar mechanisms as further described below.
We use internal and third-party analytics technologies to collect information about how you use our Services, your computer or device and the health of our Services.
For instance, we may collect and store data from your computer or device when you use our Services. This information includes technical and related information about your computer, device, and operating and/or network systems (such as IP Address and device identifiers); information about your engagement with certain features; gameplay and usage statistics; as well as system interactions and peripheral hardware. If you play a game offline without connecting to the Internet, this data will be stored on your device and transmitted to us when your device connects to the Internet. If you participate in online Services, we may also collect, use, store, transmit and publicly display your personal and/or statistical data regarding your game play (including scores, rankings and accomplishments), or identify content that is created and shared by you with other players.
Third-party analytics technologies integrated into our Services may (including SDK [Software Development Kit] and API [Application Program Interface] integrations) combine the information they collect in connection with your use of EA's Services with information they have independently collected over time and/or across different platforms. Many of these companies collect and use information pursuant to their own privacy policies. A list of third-party analytics companies that operate in our Services as well as how to opt-out to the extent applicable can be found at privacyappendix.ea.com.
These technologies collect and use information so we can serve appropriate offers and advertising to you, to measure effectiveness and distribution of these offers and advertising, and to understand how users interact with our Services. In addition to identifiers and certain information listed in Section 1(C) above, this information may include:
Third-party advertising companies may combine the information collected in the context of delivering an offer to you via our Services with other information they have independently collected over time and/or across different websites. Many of these companies collect and use information pursuant to their own privacy policies. A list of ad serving companies that operate their own networks on our Services, their privacy notices, as well as how to opt-out to the extent applicable can be found at privacyappendix.ea.com.
To learn more about some of these ad networks' practices, or to opt-out of third-party targeted advertising, you can also visit www.networkadvertising.org, www.aboutads.info/choices, youradchoices.ca, or www.youronlinechoices.eu. Note that opting-out does not mean you won't see ads; rather, it means that the advertising you see may not be as relevant to you.
ⓘ We use your information to operate our Services, to improve your game experience, to provide you customer support, to serve and measure the effectiveness of advertising, and to personalize our communications with you.
We use your personal information, both individually and combined together, in the following ways.
To operate our business and to enhance and personalize your game experience, including to:
To provide you support, including to:
To personalize our communications with you, including to:
Retention. We retain the information we collect for as long as necessary to provide our Services, and we may retain that information beyond that period if necessary for legal, operational, or other legitimate reasons.
Where possible, we may also de-identify, anonymize, or aggregate the information we collect, or collect it in a way that does not directly identify you. We may use and share such information as necessary for our business purposes and as permitted by applicable law.
ⓘ We may disclose your personal information to the categories of recipients we describe in this section, such as to provide our Services and to deliver advertisements.
Service providers. Vendors and other service providers that help us operate our business and provide you with Services may receive your personal information. We require that any service provider processing your personal information only do so on our behalf and for purposes consistent with this policy, such as the purposes described in Section 3.
Business partners. We may provide personal information to business partners with whom we jointly offer Services. These partners include the companies that provide the platform on which you play our games, such as Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (Xbox), or others.
Affiliates and subsidiaries. We may disclose personal information to other companies in which we have an ownership interest as necessary for the purposes outlined in this policy.
Advertising partners. Through our Services, we may allow third-party advertising partners to use technologies and other tracking tools to collect information regarding your use of EA's Services and your device (such as your IP address, mobile identifiers, pages visited, location, browser information, time of day). We also may share information relating to your device and your use of our Services with our third-party advertising partners so they may deliver targeted advertisements to you when you visit third-party services and websites within their networks. This practice is commonly referred to as "interest-based advertising," "online behavioral advertising," or "targeted advertising."
Please refer to Section 2(C) for more detail regarding online advertising, as well as Section 8 regarding your relevant choices and controls.
Disclosures to protect us or others. We may access, preserve, and disclose any information we store associated with you to external parties if we, in good faith, believe doing so is required or appropriate to: comply with law enforcement or national security requests and legal process, such as a court order or subpoena; protect your, our or others' rights, property, or safety; enforce our policies or contracts; collect amounts owed to us; or assist with an investigation or prosecution of suspected or actual illegal activity. In particular, if we receive a report that you have violated our policies (like our Positive Play Charter), we may disclose that report and other relevant information to the platform on which you play our games.
Disclosure in the event of merger, sale, or other asset transfer. In the event of a reorganization, divestiture, merger, sale, or bankruptcy, we may transfer all information we collect to the relevant third party and will obtain your consent to do so if required by law or contract.
Third-party plugins. When third-party technologies or social tools are integrated into our Services, those third parties may collect information about your use of our Services. An example is the Facebook "Like" button.
Cross-platform sharing. Some of our games allow you to connect and play with friends and members of a game's community, regardless of what platform they play on. For example, someone on an Xbox could join a match with a player who is using a PlayStation®4 system or PlayStation®5 console. We call this ability to match players across platforms "Cross-Play." When Cross-Play is enabled and you play with someone on another platform, that other platform may receive your platform's ID (such as Xbox Gamertag, or Online ID of your account for PlayStation™Network) along with other information necessary to enable Cross-Play. In addition, we may provide information regarding your use of Cross-Play features to the platform on which you play our games. You can change your Cross-Play preferences by visiting the game's or your platform's settings menus.
Some of our games may also allow you to continue progress on a game between platforms, as well as enable the ability for your purchases on one platform to be available on another platform. We will share your information with platforms to the extent necessary to enable these features.
Other platforms receiving your information may include Sony (PlayStation®4 system or PlayStation®5 console), Microsoft (Xbox), Nintendo (Nintendo Switch), Valve (Steam), Epic, and additional platforms as they become available for these features. Your information received by these platforms may be subject to their respective privacy notices.
With your consent. We may disclose your information to other recipients with your express consent, unless otherwise described above. For example, you may agree to us sharing your information with a certain company or organization to hear about their products, services, or promotions, or if you tell us that you want to link your EA Account with another company’s services. These recipients will process the information you agree to share according to their respective privacy notices.
ⓘ We store and process your information in the United States and other countries where we operate. When we do this, we utilize technical, physical, and administrative safeguards to meet data transfer requirements set by various privacy laws, such as the European General Data Protection Regulation.
EA's privacy practices comply with the APEC (Asia-Pacific Economic Cooperation) Cross-Border Privacy Rules (CBPR) System. The APEC CBPR System provides a framework for organizations to ensure protection of personal information transferred among participating APEC economies. More information about the APEC framework is available on this page.
Electronic Arts Inc. holds certifications under the EU-US and the Swiss-US Privacy Shield, which are available at www.privacyshield.gov. When Electronic Arts Inc. transfers information from the European Economic Area (EEA) and Switzerland to other affiliates, agents, or service providers that are outside the EEA and Switzerland, it will do so in compliance with the 'Accountability for Onward Transfer' principle of the Privacy Shield. To learn more, visit our Privacy Shield disclosures.
In line with the July 16, 2020 decision of the Court of Justice of the European Union in relation to the EU-US Privacy Shield, as well as guidance from the European Data Protection Board, the UK Information Commissioner’s Office, and other relevant regulators, EA may also rely on EU Standard Contractual clauses, the UK International Data Transfer Agreement, and other safeguards to enable transfers outside of the EEA, United Kingdom, Switzerland, and other countries where needed. EA continues to assess the legal regime of the countries to which data is being transferred and, as necessary, updates measures to ensure that we provide adequate levels of protection.
ⓘ We use a range of security measures to secure and protect your information.
Security of your information is a priority at EA and we take a range of technical and organizational measures to help protect it, including encryption of sensitive information. Even so, please be aware that no security measure is perfect. Thus we cannot guarantee the security of your information at all times. You should always be diligent when it comes to the protection of your personal information. Learn more about EA Security.
ⓘ We strive to provide age-appropriate experiences for children. Depending on the age of the child accessing our online Services, parents or guardians may need to provide permission to enable their child to access certain online features of our Services.
Although the majority of EA Services are intended for adults, EA recognizes the importance of protecting the privacy of children who may access our Services online. We strive to ensure that children who access our Services receive age-appropriate experiences by employing data minimization, privacy by design, and default practices. We consider the best interests of children when determining the age-appropriate experience they receive and take into account the developmental maturity of children of different ages. When children reach the age of majority in their country or territory, they may receive the adult experience.
When players identify themselves as being children under the minimum age of digital consent guidelines set by the law of individual countries or territories, we will:
(1) obtain consent from parents for the use of their children's personal information, when required by applicable law. For example, we allow parents to create a child EA Account on certain Services, and with parental consent EA will collect and use certain children’s personal information to manage a child EA Account;
(2) disable features in certain Services that could allow a child to share information that directly identifies them, unless a parent has provided relevant consent to us or the third-party platform on which their child is playing. For example, we will respect third-party (console) parental controls as they apply to game features that could allow a child to provide personal information in online or multiplayer games (such as through chat or user generated content);
(3) collect and use certain information for limited purposes only. For example, we may send local in-app notifications, which do not rely on collecting personal information. Also, persistent device identifiers like IP address or advertising device identifier may be collected to support our internal operations, such as:
(4) not condition a child's participation in an activity (such as gaming contests) on the disclosure of more personal information than is reasonably necessary to participate in the activity. With certain Service-related activities, we may not permit children to participate at all, even if we have consent; and
(5) offer parental controls and choices. If you are a parent or guardian and wish to revoke your previously provided consent, review information collected from your child or have that information deleted, please contact us via the options in Section 12. If we become aware that a child has provided us with personal information without parental consent, we will delete any personal information we have collected, unless we have a legal obligation to keep it, and terminate the child's account and/or revert them to the age-appropriate experience, as applicable.
If we make material changes to how we collect, use, share or otherwise process your child's personal information, we will notify parents as required by applicable law.
We encourage you to talk with your children about communicating with strangers and the risks of disclosing personal information online. You and your child should review the privacy settings applicable to their use of our Services, a summary of which is available here.
ⓘ We provide you with choice and control about our use of your information, including your ability to exercise your data privacy rights.
We give you meaningful choices when it comes to our collection and use of your information. For example, if you no longer want to receive marketing emails from EA, you may click the unsubscribe link included in the footer of any marketing email we send.
You can learn how to exercise any of your privacy rights by visiting our My Privacy Rights portal.
Verification of account ownership. To protect your account security and personal information, you may be asked to verify your account ownership prior to us processing your request to exercise your data privacy rights. Verification methods include being logged into your EA Account, confirming ownership and access to the email address associated with your account, and/or confirming other unique account details.
Authorized agents. You can use an authorized agent to make a request to exercise your data privacy rights. Please use the Contact Us feature in EA Help to initiate that request. If you use an authorized agent to exercise your right to deletion, access, or correction, we will require that you verify your account ownership directly with us, unless you have provided your agent with a valid power of attorney consistent with California law that includes a comparable proof of account ownership.
If you use an authorized agent to submit a request to opt-out of the sale or sharing of your personal information for targeted marketing purposes, we will require your signed permission demonstrating that you have authorized the agent to act on your behalf.
Your right to deletion. You may deactivate your EA Account or delete the personal information associated with your account by using the Contact Us feature in EA Help. If you do so, you will no longer have access to the EA games or Services associated with your account. Note that EA may retain information needed to resolve disputes, enforce our user agreements, protect our legal rights, and comply with technical and legal requirements and constraints related to the security, integrity and operation of our Services. Otherwise, we will retain your personal information for as long as reasonably necessary to provide you with, create, and improve our Services, and to comply with the law.
Your right to access (or "know"). You can access the personal information we hold about you, including the categories of personal information collected, where we collect it from, why and how we use it, and who may receive this information (including to whom it may be sold or shared, as those terms are defined under applicable law). The generally applicable details about our processing are provided in this Policy. With respect to the information specific to our processing of your information, you can download a copy of your EA Account information by visiting your EA Account and clicking the "Your EA Data" tab, or by visiting this page. To receive further details, please use the Contact Us feature in EA Help.
Your right to correction. You can request correction of your personal information where it is inaccurate. In some cases, we may provide self-service tools, such as those on the EA Account customer portal at this page, that enable you to update some of your personal information.
Your right to opt-out or object to certain processing. You may opt-out of targeted advertising, or object to processing of your data based on our legitimate interests, where applicable law provides for such rights. To exercise these rights, please see further instructions in our My Privacy Rights portal, including the Targeted Advertising Provided by Third Parties section.
Cookie Controls. If you are in a location whose laws may require additional choices, you can control cookies and similar technologies used on most EA sites for certain optional functional and advertising analytics and targeted advertising purposes via the banner that appears at the bottom of the webpage during your first visit. You can also disable some cookies, limit the types of cookies you allow, or set your browser to alert you when cookies are being sent. Please refer to guidance provided by your individual web browser if you'd like help in managing your cookie preferences.
CALIFORNIA RESIDENTS: You have the right to opt-out of the sale or sharing of your personal information by us for targeted advertising purposes. Please review the My Privacy Rights portal, including the Targeted Advertising Provided by Third Parties section, regarding this right and how to exercise it.
The effect of your choice will depend on the context in which you exercise it:
Global Privacy Control. In certain regions, we recognize an opt-out preference signal sent by your web browser (sometimes referred to as the Global Privacy Control or "GPC") as a valid request to opt-out of the sale and sharing of the personal information processed via the browser you are using. In practice this controls whether your browser loads third-party cookies on our Services' websites that are used for targeted advertising, or may otherwise be considered a "sale" of personal information. We process this signal only based on browser settings, so you would need to set them separately for different browsers on the same device and across devices. Please review the list of browsers that support GPC and associated instructions on how to enable it. GPC does not control targeted advertising in our PC, console, or mobile games and must be changed via your account or the game's settings, as described above.
You have a right not to receive discriminatory treatment for the exercise of these privacy rights.
ⓘ Our websites and Services may contain ads or links to third-party services and sites.
ⓘ California law requires certain additional disclosures about how we process your personal information.
Depending on your use of our Services, the following categories of personal information may have been collected and disclosed in the preceding 12 months, as these categories are defined under the California Consumer Privacy Act ("CCPA"):
In certain circumstances, we may also collect and disclose additional information, such as:
We may collect and disclose other categories of personal information to the extent that you provide them through in-game chat, forums, or through our player support channels.
Collection, use, and disclosure of this information is made for one or more of the business or commercial purposes listed in Section 3. How We Use Your Information.
The following categories of personal information may be "sold" or "shared" as those terms are defined under the CCPA for purposes of targeted advertising:
This information may have been sold or shared with our advertising partners for the purposes described in the respective paragraph of Section 4. Who May Receive Your Information.
We retain the information we collect for as long as necessary to provide our Services, and we may retain that information beyond that period if necessary for legal, operational, or other legitimate reasons.
Please review Your Choices related to the sale and sharing of your personal information for purposes of targeted advertising.
Please see below for more details about how we process your personal information, incorporating the notice immediately above.
For each of the categories of personal information referenced above:
Please see Section 8. Your Choices and Controls for a summary of your California privacy rights and how to exercise them.
ⓘ This policy will be updated from time to time and we will notify you of material changes.
ⓘ You may contact us if you have questions about this policy.
If you have questions about this policy, please use our My Privacy Rights portal to contact our Data Protection Officer.
To contact EA, including our Data Protection Officer, you can also use the following address: Electronic Arts Inc., 209 Redwood Shores Parkway, Redwood City, CA 94065. Electronic Arts Inc.'s representative in the European Union is Electronic Arts Ireland Limited, Parkmore West Business Park, 1, Ballybrit, Galway, H91 Y2R5, Ireland. Electronic Arts Inc.'s representative in the United Kingdom is Electronic Arts Limited, Onslow House, Onslow Street, Guildford, GU1 4TN, United Kingdom.
ⓘ You may have the right to contact your Data Protection Authority.
If you have a concern about how we collect and use information, please contact us. You also have the right to contact your local Data Protection Authority if you prefer. Contact details for Data Protection Authorities in the EEA are available here.
To contact the Swiss authorities please visit this website. To contact the UK authority please visit this website. Where appropriate, your local data protection authority may also forward the matter to the Department of Commerce or FTC for consideration.
If you have an unresolved concern over our data practices that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) here.
Last Updated: January 11, 2023